Project Objective:

Dettol wanted to create impactful and effective product placement to generate trial of its hand wash and hand gel in a hygiene related environment.

Implementation:

Dettol and Mega Direct Group worked closely with hospitals to create original and impactful decoration in hospital bathrooms that educate consumers on hygiene in a highly relevant context. Education was provided in the form of digital ionformation panels, educational posters and leaflets. Trial was encouraged through standees that were regularly refilled by Mega Direct Group hospital team.