Project Objective:

Poysian, an established nasal inhaler, was interested in associating its brand with hospitals through creative and impactful branded displays.

Implementation:

Mega Direct Group created numerous branded zones and equipment to support hospital needs, ranging from playground, rest areas for new moms, to water fountains. Thus, it enabled Poysian to gain a strong visual presence in key hospitals upcountry and indirectly gain endorsement from hospitals.