Be Nice

Project Objective:

Be Nice wanted to educate women on feminine hygiene and increase awareness and usage of its brand in a highly relevant context.

 

Implementation:
Mega Direct Group arranged for several private hospitals to decorate their bathrooms according to Be Nice theme and set up strategically placed educational posters on feminine hygiene inside each bathroom section.

This provided Be Nice an ideal environment to promote the usage of feminine wash and gain indirect endorsement from hospitals.