Soffell, a leading anti-mosquito protection lotion and spray, needed to increase awareness of the risk of mosquito -related diseases like dengue fever.
Large scale sampling was conducted in major public hospitals across Thailand. Special no-mosquito zones were created in high traffic areas such as waiting rooms with Soffel tester sprays available to the public. Educational posters were displayed to educate on the risks of dengue fever. This project also gained the indirect endorsement of hospitals who agreed to join the program and this collaboration was advertised in the mass media.